Assarwa and the Tunisian investment agency FIPA have concluded an official cooperation to bring Dutch companies to Tunisia. Both parties worked already since 2016 informally together for the promotion of Tunisia to Dutch companies. For example, Mr. Duinmaijer, CEO of Assarwa, has been invited multiple times as a pro bono speaker on the subject of doing business and investment in Tunisia on the yearly event of the FIPA for the promotion of trade and investment in Tunisia. Furthermore, his company has sponsored Dutch Tunisian friendship pins for the promotion of these events and an article in Globe Magazine of EvoFenedex about the FIPA and Mr. Chouari, representative of the FIPA in the Benelux.
The official cooperation will focus mostly on the identification and contacting of medium sized to large Dutch companies active in the agrifood, IT and manufacturing industries which are not yet active in Tunisia, but have the ability to do so. Mr. Chouari: "Identification of the prospect is the most important since in addition to the identification of the company [...] it is question of identifying key people to contact." Mr. Duinmaijer: "We know from experience that it is not easy for a small and for many Dutch relatively unknown country like Tunisia to attract foreign companies. A lot of Dutch companies often choose bigger of better known markets for their expansion plans in general, but especially with regard to the Middle East and North Africa. They opt for often countries like Saudi Arabia or Egypt, even when Tunisia offers better opportunities. We are honored that the FIPA has approached us for this difficult task."
By combining their knowledge and skills both parties hope to make the added value of the Tunisian market clear to Dutch companies. Knowledge of the Dutch business culture and insight in the specific wished of the companies is in this regard essential. Mr Chouari: "[The development of a value proposal] is a collaborative work between FIPA and the consultant." Mr. Duinmaijer: "Unlike the Arabic culture where business is centered around personal relations, Dutch companies focus primarily on what the other party has to offer them. Dutch companies can do business with the whole world, so we have to make clear from the first moment that we have contact with a company, what Tunisia has specifically to offer to that company. A general introductory meeting or story about fiscal benefits is often insufficient to peak their interest."
Are you interested in doing business or investment in Tunisia or would you like to receive more information what Assarwa and the FIPA can do for your company? Please do not hesitate to contact us at firstname.lastname@example.org
Mr. Duinmaijer (left) with Mr. Chouari (middle) and Mr. Goaied (secretary general of the Tunisian Dutch Chamber of Commerce (CTNCI), right) in 2015