On 14 December 2017 Assarwa – MENA Business Consultants joined policymakers, business support organizations and companies from all sides of the Mediterranean Sea in Brussels for the final conference for EUROMEDInvest. This program was established to enhance the business climate and economic development in the Euro-Mediterranean region. The conference provided an opportunity to look back at the program and exchange success stories and lessons learned.
The main lesson from the conference was the MENA region offers a lot of trade and investment opportunities for companies from the European Union and vice versa. However, most companies were not aware of these opportunities or felt hesitant to enter an unfamiliar market. This is especially the case with regard to countries in the Middle East and North Africa, like Egypt, Morocco, Lebanon or Tunisia, despite the fact that the European Union has concluded free trade agreements with most of these countries and that these countries have established new programs and laws to welcome and enhance foreign investment in and trade with their countries.
Much of this is caused by a lack of information and coordination. Information about a target country provided by government institutes of the home country is often outdated, incomplete and lacking sector specific information. Companies have a hard time finding useful information on sector specific developments, investment and export regulations and trade agreements with the target country. Moreover, even if the government of a home country has set up a program to stimulate international trade and investment in general or for specific sectors, this program is never coordinated or linked to similar programs in the target country to attract foreign companies.
Luckily for ambitious companies there is Assarwa – MENA Business Consultants. Our company can provide you with all the necessary information on economic developments, regulations and government programs. Our contacts with local companies and government institutes enables us to spot business opportunities and synergies between government programs in your home country and your target country. Please contact us for more information how Assarwa – MENA Business Consultants can support your company at email@example.com